With the Ultra 3 offering only niche upgrades, the previous generation is now the undisputed value pick for power users
If you have been waiting for the right moment to upgrade to Apple’s flagship smartwatch, this is it. Amazon has dropped the price of the Apple Watch Ultra 2 to $549.99, a massive 31% saving on its original MSRP.
This deal undercuts the previous all-time low of $599 set during Black Friday by another $50, making it the lowest price we’ve ever tracked for the device via the retailer.
With the Apple Watch Ultra 3 landing back in September, the instinct is often to chase the latest model. However, in this specific generation gap, the older model is the smarter financial decision for most people.
Why the Ultra 2 is still a smart buy for 2026
As we noted in our Ultra 2 vs Ultra 3 comparison, the older model shares the vast majority of its DNA with the newer one.
Both watches feature the same rugged titanium case, the same bright 3,000-nit display, and—crucially—run on the S10 SiP (System-in-Package). This means you get identical performance, speed, and future-proofing for software updates, regardless of which model you choose.
The only major differentiator is the 2025 model’s advanced satellite messaging capabilities. Unless you are an extreme adventurer who specifically requires off-grid communication without a phone, you are paying a significant premium for a feature you may never use.
Still a powerhouse
Particularly at $549, this feature set outclasses most of the competition.
The Ultra 2 includes dual-frequency GPS for precision tracking in cities and dense forests, a customizable Action Button for instant workout starts, and 36-hour battery life (though it’s more long-lasting in most use cases).
So, if you want the ‘Ultra’ experience without the current-gen price tag, this deal is currently the best value in the Apple ecosystem.
