The sports giant is the first major fitness brand to launch its own smart ring hardware
In a surprise move, sports apparel giant Reebok has entered the booming smart ring market with the launch of the Reebok Smart Ring.
The ring, available now in the US for $249 via Reebok, marks the first time a major traditional fitness brand has launched its own dedicated smart ring hardware.
The Reebok Smart Ring promises 24/7 tracking of core health metrics, including heart rate, HRV, skin temperature, SpO2, stress, and sleep. This data compiles into a daily ‘One Score’ within the Reebok Fitness app.
The ring itself features a titanium build, comes in three matte finishes (Black, Silver, Gold), and boasts a battery life of up to seven days.
Another brand joins the subscription trend
However, accessing the complete array of insights requires an ongoing subscription to the Reebok Fitness App. The ring purchase includes the first year free, although the renewal costs $99 per year thereafter.
This double-up model—requiring both an upfront hardware cost and a recurring software fee—aligns it more with a brand like Oura. However, subscription-free alternatives do exist from companies like Samsung, RingConn, and Ultrahuman.
Interestingly, the launch also establishes a new global partnership with the fitness franchise F45 Training, positioning the ring as a tool for members and coaches to actively track workouts and recovery.
A throwback to the early days of wearables
While Oura—recently valued at $11 billion and confirmed to have sold over 5.5 million rings total—is dominating the market, Reebok’s entry is still significant.
It shows that even legacy fitness brands are beginning to spot the uptick in smart rings—enough to want a slice of the pie for themselves. It reminds me of similar moves from the early days of wearables, around a decade ago, such as Under Armour’s ventures into smart shoes and headphones.
However, whether Reebok can translate its brand recognition into success in the increasingly competitive smart ring space remains to be seen. Traditionally, like-minded brands have had more success partnering up with tech-first brands like Apple, Meta, or Google.
Either way, with Reebok indicating that the ring’s availability will expand to more regions over the coming months and into 2026, stay tuned for our full verdict.
