The company also acquired a wellness app and is increasing its subscription price
Peloton has ushered in what it’s calling a new era of connected wellness, unveiling a complete overhaul of its product lineup, a new AI-powered coaching platform, and a suite of expanded wellness content.
The move is a direct response to the growing trend of its members incorporating strength training into their routines, with the company noting that two million users are now actively strength training on the platform.
The centerpiece of the announcement is the new Peloton Cross Training Series, a complete refresh of its entire hardware lineup, including the Bike, Bike+, and Tread.
The key hardware change is that the swiveling screen, previously exclusive to the Bike+, is now on all devices, making it much easier for users to transition from a cardio session on the machine to a floor-based strength or yoga class.
The premium ‘Plus’ models get even more upgrades, including a built-in camera for movement tracking, Sonos-tuned speakers, and hands-free voice controls.
AI smarts power the Peloton party
This new hardware harnesses the power of Peloton IQ, the company’s new cutting-edge AI and computer vision system. On the latest ‘Plus’ models, the camera enables real-time Form Feedback, Rep Counting, and Suggested Weights during strength workouts, an evolution of the company’s previous standalone Guide camera.
For all users—even those on older hardware—Peloton IQ will also analyze workout history and, crucially, import data from third-party wearables via Apple Health, Garmin Connect, and Fitbit. It will then use this comprehensive picture of your activity to generate personalized weekly training plans and performance estimates for each class.
Surging into wellness
Beyond the core fitness updates, Peloton is making a significant push into broader wellness. The company announced it has acquired Breathwrk, a popular app for breathing exercises, and is launching new content partnerships.
These include a collaboration with Halle Berry’s Respin Health to create an eight-week program focused on perimenopause and menopause, and another with the Hospital for Special Surgery for content on injury prevention and recovery.
This comprehensive overhaul is a significant bet on the future for Peloton.
The company also confirmed that this new suite of features will be accompanied by a price increase for its All-Access and App+ memberships, from $44 to $49.99 (£39 to £45) and $24 to $28.99 (£24 to £28.99), respectively, signaling its confidence that these new AI and cross-training capabilities will deliver enough value to justify the higher cost.
